Leading Japanese food producer Ajinomoto Foods Europe has launched a guide to business and industry (B&I) catering which provides advice on encouraging customer onsite spend on trend.

With a 100-year heritage and as Japan's number one selling Gyoza brand, Ajinomoto Foods Europe can help caterers develop a hit menu by serving modern dishes with authentic Asian flavours.

The guide features hints and tips for creating a globally-inspired menu, catering to consumers' desires for more exotic flavours, whilst tapping into the trend for street food and meeting the demand for grab and go dishes - hot meals, which can be served quickly and enjoyed on the move. It also provides dish ideas to satisfy customers looking for healthier, meat-free meal alternatives.

The guide also encourages caterers to embrace theatre style dining by preparing meals in front of customers - providing cooked-to-order dishes and giving customers the option to customise their meals.

Offering something a little different, whether it is good value for money, convenience or exciting flavour combinations, will help B&I caterers compete with high street eateries. With a wide selection of appetisers, snacks, sides and main dishes, Ajinomoto Foods Europe can help caterers refresh menus and experiment with a Japanese concept to offer customers a different experience.

Aimee Davidson, channel marketing manager at Ajinomoto Foods Europe comments: "Dining habits have changed greatly with more consumers looking for quick, convenient lunches that offer diverse flavours. With the freedom to eat both on and off site, it is vital that contract caterers serve a compelling food offering that not only rivals the high street but outshines it to keep diners returning again and again.

"Our 'Keeping customers on site at meal times' guide offers great ideas on how B&I caterers can tap into current trends and offer customers dishes that are reminiscent of a global street market. It includes simple but effective tips such as offering exciting, customisable meal options to give customers the variety they seek."

To download a copy of Ajinomoto Foods Europe's B&I catering guide, visit https://pro.ajinomoto.co.uk/ajimomoto-channel-guide-bi.pdf.