ASM Global is collaborating with multidisciplinary venue strategist Forward Associates to meet the evolving demands of fans and enhance the guest experience in arenas, stadiums, and theaters worldwide.

Ron Bension, President and CEO of ASM Global, highlights the company's focus on cutting-edge technologies, renowned content, sustainability solutions, and client profitability.

The partnership with Forward Associates will bring these elements together, reimagining the guest journey and providing a wider range of choices for the audience.

Forward Associates, known for its holistic approach to the guest journey, offers a comprehensive range of services from architecture to interior design and marketing.

The company has been involved in transformative projects for renowned venues globally, including Everton FC's new stadium and the AO Arena in Manchester.

Chris Bray, President of ASM Global Europe, emphasizes the increasing demand for cutting-edge guest experiences.

The partnership with Forward Associates, renowned for its expertise and vision, will enhance ASM Global's position as a leader in venue operations and live entertainment providers.

The collaboration between ASM Global and Forward Associates underscores their commitment to innovation and delivering exceptional concepts in live entertainment.

Their joint focus will be on ASM Global's extensive portfolio of iconic venues in the live entertainment, trade show, hospitality, and sports sectors.

Roy Westwood, CEO of Forward Associates, expresses excitement about the partnership and the shared vision to continually evolve and deliver the best for live entertainment fans.

The collaboration will leverage ASM Global's international presence and provide new opportunities for both companies.