Wingstop UK has announced a 2024 opening for its largest location to date at Westfield Stratford City, Britain's most popular shopping destination.
The expansion represents a milestone for Lemon Pepper Holdings, master franchisee of the "Wingstop" convenience food brand in the United Kingdom which has just celebrated its 5th anniversary.
Located on the first floor opposite the World Food Court, the new site will host more than 160 covers, giving visitors the chance to enjoy the brand's signature wings and variety of bold flavours and seasonings.
The company also operates locations in Kensington, Islington, Cambridge Circus and Dalston which are part of a network of 39 sites nationally.
Listed in third place in the "fast-casual dining brands" category and 11th overall by Savanta's ‘UK’s Most Loved Eating Out Brands 2023’ report, the brand continues to build relevance and authenticity in the UK by partnering with brands that resonate with its core Gen Z customer base, such as Gymshark, Foot Asylum, TikTok and JD Sports.
It is embedded in the UK grassroots talent scene, collaborating with Michael Dappah x Gymshark alongside being present at the last 3 of rapper Stormzy’s birthday parties.
Tom Grogan, Co-founder of Lemon Pepper Holdings, says: “It has been great to work with the team at Westfield Stratford City to make this happen.
Given the strong emphasis our visitors place on dining and experiences, Westfield Stratford City stands out as the perfect location for the brand's largest site in the UK
As our largest site to date, we are excited to offer hungry shoppers our delicious Wingstop signature wings and variety of bold flavours and seasonings.
Come pay us a visit in the new year.”
Kate Orwin, Leasing Director UK at Unibail-Rodamco-Westfield, adds: “Following a year of strong growth for the food and beverage sector across our two London centres, we are excited to welcome Wingstop as the latest addition for 2024.
"Given the strong emphasis our visitors place on dining and experiences, Westfield Stratford City stands out as the perfect location for the brand's largest site in the UK as Wingstop continues to expand across the country.”
