MRI Software has presented its vision for the next generation of its open technology platform MRI Agora™ at the company’s Ascend users conference in New Orleans.

According to the software developer, the new Agora platform will enable real estate businesses to make better decisions through connected data, automate mundane tasks, and differentiate through technology.

“The new platform is the next generation in the open and connected journey that MRI pioneered years ago for real estate technology,” says Saurabh Abhyankar, Chief Product Officer. “Developed with an AI-first approach, the MRI Agora platform brings a brand-new real estate data platform, engaging user experiences, and connected services.

“Every industry eventually matures from using multiple disconnected point solutions to a go-to platform of choice.

“The OS wars ended with MacOS and Windows, the CRM wars ended with Salesforce.com, and the cloud wars ended with Azure and AWS. It’s time for the entire PropTech industry to adopt a platform that is smart, open, and hyper-connected – where technology from any provider, including MRI, our partners, third parties, and even our competitors – can connect together to enable innovation.”

In recent years, the real estate sector has accelerated adoption of PropTech solutions, resulting in improvements in operational efficiency, automation, and scalability. Likewise, continued private investment and growth in the industry has significantly increased the number of software applications available. According to Statista, organisations used 110 SaaS applications on average in 2021, up from eight in 2015.

At Ascend (23rd to 26th October), MRI unveiled a number of breakthrough products it will be introducing, including advanced multi-source data analytics platform MRI Agora Insights, artificial intelligence (AI)-driven MRI Forms Intelligence and MRI Chat, and new, more intuitive residential and commercial portals.

The Platform that Powers PropTechTM

MRI claims the Agora platform will offer unprecedented visibility by unifying data from multiple applications and sources across the PropTech ecosystem, ultimately allowing users to perform tasks and access information through a single experience.

The company demonstrated the following new products at Ascend:

• MRI Agora Insights is a new real estate data platform that allows for advanced analytics across MRI and non-MRI data sources. It can bring together structured and non-structured data, IoT data, and APIs to provide the broad insights needed in today’s competitive landscape. Additionally, for the first time in the industry, the MRI Agora Insights Anywhere analytics offering will deliver insights from any of these sources directly into the applications users use every day. Together, these provide a new benchmark for actionable insights in real estate.

• MRI Forms Intelligence leverages AI to help businesses become more efficient by quickly reading scanned and digital documents such as tax forms and certificates, reducing manual forms processing and data errors.

• MRI Chat enables multifamily teams to accelerate the leasing process through a smart communications platform that uses AI with natural language processing to intelligently answer questions, engage more leads, and qualify more prospects.

• New residential and commercial portals will provide an intuitive experience for multifamily and commercial tenants, offering self-service capabilities that reduce the operational burden on property managers and help landlords drive occupancy in a highly competitive environment.


The MRI Ascend Users Conference for EMEA will take place on 7th December in London. Clients can register for the event at https://mriusersconference.com/.


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