The Dussmann Group has updated its distinctive umbrella motif and corporate branding as it marks its 60th anniversary.
The initials of company founder Peter Dussmann, who died in 2013, have been retained as a features of its logo – with the colour and design carefully adapted and modernised. The shade of red used is now similar to that of its operating brand, “Dussmann” – the largest of the Dussmann Group’s three business, which underwent a brand makeover in June 2022 to reflect a restructuring.
Dussmann Group’s social media channels including LinkedIn and Twitter already sport a brand new look, with a website relaunch including a newsroom to follow in the spring.
The new branding additionally features a new corporate typeface.
“It was important to us that, just in time for the company’s 60th anniversary, and following the brand relaunch of Dussmann, the Dussmann Group also appears modern and fresh – just as we are as a company thanks to the consistent implementation of the next level strategy,” says Wolf-Dieter Adlhoch, CEO of Dussmann Group (pictured, left). “The modern appearance fits in with our approachable, high-performance and successful family business.”
Munich-based brand consultancy and design agency, Truffle Bay, supported the rebrand.
Dussmann Group is the holding company of Dussmann Stiftung & Co. KGaA which operates under business divisions, Dussmann, Care & Kids and Dussmann das KulturKaufhaus. Dussmann Group employs 65,000 people in 21 countries.
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